Posted Sep 19, 2022
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4 min read
Site Skins: Friend or Foe? Taking a Closer Look at the Polarizing Ad Product
Love it or hate it, everyone has an opinion on site skins. They're high impact, high CPM, and (at times) highly annoying. This format has been around since the early dinosaur days of the internet and has fallen in and out of popularity with publishers ever since. Then came 2020. Site traffic began to rise [...]
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