Associated with
Lavish Kumar
3 min read
Key benefits of offering store gift cards
According to merchantwarehouse, gift cards eclipsed $118 billion in 2013, an eight percent increase over 2012. While e-gifting fueled a significant portion of the overall growth (increasing from just $300 million in 2012 to an astounding $3 billion in 2013), traditional retailer gift card volume grew as well, rising from $36 billion to $39 billion.
Today, we will discuss some key benefits of offering store gift cards.
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