Understand the psychology of your prospects to tailor your approach effectively. Lauren Aboud is Manager of Sales Development at Snowflake, specializing in the verticals of manufacturing, retail, and CPG.

She brings a diverse range of experiences from her background in operations, marketing, and people leadership.
This diversity helps her unique approach to sales, heavily focusing on understanding prospects' psychology, personalizing outreach, and creating urgency. Harness the power of A/B testing in sales to optimize your results.