4 Tips for Reducing Customer Acquisition Cost
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Tina Martinello Tina Martinello
Posted Jun 15, 2021 3 min read
4 Tips for Reducing Customer Acquisition Cost

What is customer acquisition cost and why is it important to your business? Customer acquisition cost, or CAC, is an important metric used by companies to determine the resources that are needed to attract new customers. In order to gain new customers and still make a profit, you need to understand CAC, how to calculate it and how to optimize your CAC. Let's look at how to determine your CAC and then how you can optimize it for greater organizational success.

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