3 min read
GO-TO-MARKET MADE SIMPLE ROADSHOW 2023 – QUARTER 2

Go-To-Market is evolving faster than we can keep up. A majority of the funnels are focused on sales and marketing efficiency and ignore go-to-market motions that include product and customer success. The rise of PLG, ecosystem, and ABM coupled with traditional inbound and outbound motions have revenue leaders looking for a more holistic way to run their business. The questions on the minds of every go-to-market leader are: