TheJuice is a content marketing and distribution platform that helps brands 10X their reach and reach the right target audiences. And they actually asked us to roast their SEO, so here goes.

We found a ton of things they could fix.

- Headers on the home page are all messed up
- Product pages have duplicate content and need to be re-created
- A few too many intrusive banners that take up a 1/3 of the screen
- Kws are missing on home page / product pages
- There's almost no evergreen content
- There's no content strategy in place
- No author pages

Here's what they should do to kick off their SEO efforts:

1/ SEO foundations - fix all the technical SEO issues on their home page, product pages, and blog posts

2/ Content strategy - create a list of keywords / topics that they want to rank for in the next 3-6 months. Pick a direction, and start building topical clusters

3/ Execute - hire some writers and editors and start publishing good quality content. And they already have a ton of amazing thought leadership content, they just need to create some posts for SEO.