Does it feel like every time you go through your social media feeds, someone you follow is on an extravagant trip?
It's hard to not catch the infectious travel bug when 97% of millennial travelers share their photos across social media. People travel to make connections with others and influencers post on social media to make connections with their audience.
That's why 84% of Gen Z travelers are inspired by social media to plan their next getaway.
In the world of travel, there's an emphasis on collecting more experiences than materialistic things. Influencer marketing is used by travel brands to increase the draw of a destination and encourage people to book trips. The content these well-traveled influencers create is absolutely stunning. A lot of the places they visit are "Instagrammable" and trendy - so that wanderlust feeling comes easy.
This is why eBags' collaboration with @charlieandlauren_ is so down to earth. 🌍