Event ROI Calculation: Top Five Questions | Cvent Blog
Associated with
Julie Haddix Julie Haddix
3 min read
Event ROI Calculation: Top Five Questions | Cvent Blog

In our last post, we identified the costs and benefits involved in running an event. While some measures such as direct costs or direct revenue are pretty straightforward, other event ROI drivers such as opportunity costs, attributed revenue and knowledge exchange can be a bit more challenging to understand.
From this post we dive into the most common questions we encounter as organizations try to get a handle on their event ROI calculation.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock