It's rapidly becoming apparent that digital transformation (DX) is not a finite destination, but rather a journey. Early DX initiatives were siloed and focused on short term gains. Organizations later scaled these initiatives across the enterprise, with a broader set of long-term goals, Today, organizations are looking at how they can leverage their digital capabilities for new value creation. This includes new operational efficiencies, how an organization engages with customers, how it attracts and retains employees, as well as new digital products and services. At IDC, we are calling organizations in this stage a "digital-first business".