"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat.

In this episode of The Content Cocktail Hour, we're joined by the Founder of Simple Strat, Ali Schwanke. She shares her insights on the importance of understanding and using the right channels for your audience, emphasizing the power of video and content creation in building trust and driving engagement. Ali shares the success of HubSpot Hacks and explores how they've effectively balanced their own brand with sub-brands.

In this episode, you'll learn:
- The importance of content sharing and audience feedback
- How to ensure your content has practical, immediate value and aligns with brand promises
- How to be consistent in content creation and sticking to branding themes

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Ali on LinkedIn: https://www.linkedin.com/in/alischwanke/
Check out Simple Strat: https://simplestrat.com/

Timestamps:
[03:38] Discussing AI, HubSpot hacks, and investing in branding
[07:07] Photography and video experience leading to entrepreneurship
[12:37] Entrepreneurial focus on practical AI in marketing
[14:00] Podcasters aiming to show, not just tell
[18:28] The 7 hours trust-building rule
[20:02] Does everyone need a podcast or YouTube?