It's no secret that acquiring new customers is at the top of every CMO's to-do list. When asked about their top goals for 2023, 73% of markers answered that "customer acquisition"was at the top of the list. But that goal of acquiring new customers is seemingly becoming harder to achieve due to the continued deprecation of third-party cookies. Fortunately, Adobe Real-Time CDP has future-proof solutions for you to continue driving top-of-funnel use cases and advancing prospects to becoming loyal customers - all in one single system.