Text message marketing is a communication staple for top political candidates. In the 2016 U.S. presidential elections, the Bernie Sanders, Hillary Clinton, and Donald Trump political campaigns all included a text message marketing strategy.

This blog provides a closer look at the lessons we can learn from Bernie Sanders' 2016 SMS campaign. Within hours of a livestream event, he achieved a 50% opt-in rate as 50,000 supporters subscribed to his text message campaign. Keep reading to find out how.