If you're involved in enterprise-level B2B sales and marketing, you know that in order to compete, you'll need a Customer Data Platform (CDP) to maintain the massive amount of buyer data that goes into data-driven decision making. If you're still trying to decide which CDP is best for your company, you're in luck, because Forrester has been evaluating and scoring your options to help you figure it out! In Forrester's The B2B Customer Data Platform Landscape, Q3 2023 report, their analysts explored the B2B CDP landscape and key factors that would go into their evaluation. In their 29-criterion evaluation of B2B customer data platform (CDP) providers, they would research, analyze and score the most significant current solutions available. One of those factors they suggest you consider when choosing a CDP is whether or not that solution is actually ready to be used by your sales and marketing teams.