Associated with
Tina Moffett
Posted Apr 27, 2022
•
8 min read
Recent Changes In The Media Measurement Landscape Raise Advertiser Expectations
There's a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the newfronts and upfronts? The newfronts and upfronts are annual events where television networks and tech giants dramatically unveil their new [read article...]
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