🚀 Marketing in 2025: The Reality of "Rented Land". The Reality of Social Media Marketing in 2025
Marketing today means going where your audience is-even if it's not your own platform.

• Building on rented land: social media platforms like LinkedIn, Threads, or Blue Sky.
• Even with past influence lost (like on Twitter), marketers must adapt and follow the audience.
• Websites still matter, but reach is limited-a 5-minute video might get only 2–5k views, while the same content on LinkedIn can reach tens of thousands.
• The trade-off: you reach the right audience but have less control over conversions.

This is the harsh but essential reality of internet marketing in 2025.