Without a strategy, you can't achieve your true sales potential.

You wouldn't attempt to build a house without blueprints. You wouldn't try to make crème brûlée without a recipe.

The same goes for sales. Even if you have years of experience, the right sales strategy helps you secure more wins with less stress from sales prospecting to customer retention.

In this article, we'll cover five types of sales strategies, plus some guiding principles to help make any sales strategy you choose a success.

This guide is comprehensive, so if you're looking to jump straight into the strategies, skip ahead using the table of contents.