11 min read
A Beginner's Guide to Buyer Enablement
People are either over-the-top Olivia with a spending problem or can't-decide-for-his-life Charlie. Olivia loves to spend and is neck-deep in linen, has shaving cream stocked up for the next 8 years, is never out of crackers or jam (god forbid they run out), and has 18 types of juices.
The latter would rather be crippled by indecisiveness than make a wrong choice.
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