When you're putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I'd argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to expect from social media marketing. As their potential service provider in that department, it's on you to prove or debunk their assumptions. To do so, you have to think strategically relative to the resources at your disposal and the channels you advise on.