Associated with
Alex Timlin
Posted May 21, 2019
•
7 min read
AOV vs. CLTV: Which KPI Is the Best Indicator of Success?
Which KPI is most important when it comes to measuring marketing success: average shopping cart amount or long-term worth of a customer? Both AOV and CLTV can offer distinct insights for e-commerce brands looking to optimize short-term sales and long-term revenue impact. We'll explore the differences between the two KPIs, when each should be considered, ... Continued
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