Associated with
James Brockbank
21 min read
What Is PPC (Pay Per Click)? An Introduction to PPC Marketing
In this guide, we'll help you to understand what PPC is and how it works, as well as making sure that you're familiar with the different platforms (predominantly Google Ads and Bing Ads) and how they work and how you can use these to drive success and enjoy a strong ROAS for your business from the channel.
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