Associated with
Lisa Manthei
Posted Oct 14, 2016
•
4 min read
The Implications of Big Data, Machine Learning, and AI on Marketing Automation
Any organization looking to remain competitive in today's high-tech digital world must constantly innovate and pilot new technologies and, most importantly, listen to consumers and the market for indicators of change. The basic commercial landscape is rapidly shifting towards automated processes and data-backed decision making, and marketing is no different. Automation and personalization are now ... Continued
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