The Price Of Privacy And Asia's Advertising Ecosystem: Call For Survey Participation
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Xiaofeng Wang Xiaofeng Wang
Posted Mar 23, 2021 6 min read
The Price Of Privacy And Asia's Advertising Ecosystem: Call For Survey Participation

There's a perfect storm brewing over the advertising ecosystem in Asia. First, consumer data privacy awareness has been rising: Forrester Analytics Consumer Technographics® data shows that 30% of consumers in the region make purchasing decisions based on brands' commitment to consumer data privacy. Second, regulators across the region are imposing stricter consumer data privacy regulations [...]

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