In today's digital world, people play two roles: 1) A media company and 2) ...themselves. Back in the day, you had to pay for almost every type of distribution. Billboard? Gotta pay. Commercial? Gotta pay. Newspaper ad? Gotta pay. In today's world, distribution is FREE! In this episode of the podcast, is my keynote from the Success Unleashed event in Dallas, Texas. We discuss the importance of having a backup strategy in business, the evolving landscape of social media algorithms, and the concept that every individual or business is essentially a media company. We also talk about understanding one's strengths in content creation, the significance of a positive workplace culture, and the value of embracing losses and failures.