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Posted Mar 9, 2018
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7 min read
Start With One: How Prioritize Your Hottest Accounts - Terminus Site
There are 4 primary data points required for narrowing down that one great account. They are Fit, Intent, Relationships & Engagement. Yes, it's an acronym that spells out FIRE, and yes that's by design. But all marketing bullcrap aside, stick with us for a minute as we break down these four data points.
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