Personalized promotional campaigns return 41% higher unique click rates than non-personalized campaigns. It's no secret that personalization can be a major game changer for your digital marketing strategy. While any boost in clickthrough and open rates can be significant to your bottom line, personalization can result in double-digit improvements to performance. This article and supplemental materials were designed to help you leverage the tools available in Delivra to strengthen your email performance through personalization. After reviewing this material, marketers at every level can implement one or more tactics to start reaping the benefits of sending more personalized emails.