Marketing to Machines: Understanding Purchasing Decisions
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Lisa Manthei Lisa Manthei
Posted Dec 5, 2016 3 min read
Marketing to Machines: Understanding Purchasing Decisions

Machine-to-machine transactions have been around for a number of years, and mainstream industries such as Fin-Tech and Supply Chain Management have greatly benefited from the evolution of these transactions. Now, it's consumer marketing's turn to adopt artificial intelligence marketing (AIM), which will play a role in marketing to machines and machine-to-machine transactions going forward. The ... Continued

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