The South Carolina Association of Certified Public Accountants (SCACPA)
is a non-profit organization with over 4,000 members that include CPAs,
financial professionals, and students. SCACPA provides various services to
its members, including educational resources, networking opportunities, and many other career enhancement programs. Like many
other CPA societies, they faced challenges related to
stagnant membership numbers and better understanding
their members' needs. As a result, SCACPA decided to
partner with rasa.io to create a hyper-personalized AI
newsletter with individually tailored content that is more
relevant and engaging for all subscribers.