Associated with
Andrew Filev
Eric Ries
Steve Blank
4 min read
3 Steps to Building Your Own Innovation Machine (Part 2)
John Wanamaker, considered by some to be the father of modern advertising, once said, "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." By using carefully designed experiments, you can do a better job than Wanamaker. For example, all professional advertisers today know about conversion tracking and [read more...]
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