"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius

In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After Dark' project. She also highlights the significance of brand awareness and cost-effective strategies in both physical and virtual events, advocating for creative and lean marketing practices to enhance brand visibility and engagement.

In this episode, you'll learn:
(1) The importance of creating non-promotional, thoughtful content to engage audiences
(2) Whether it's a high-profile event or a lean, strategic initiative, maximizing exposure can be achieved on any budget
(3) Success in social media and events often comes down to the power of collaboration

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/
Check out TrustRadius' website: https://www.trustradius.com/

Timestamps:
(00:00) How to create non-promotional content that engages
(02:50) TrustRadius' use of software reviews for B2B content success
(05:58) The power of events in marketing
(10:11) How to measure success in content and events
(15:03) Inside TrustRadius' 'Reviews After Dark' series
(19:52) How to make a big impact on a small budget