Apple Podcasts | Google Podcasts | Stitcher | Spotify   In most companies, creating and running separate departments to plan and execute different functions, roles, and tasks makes sense. But how can you bring your team members together in the right ways and the right moments in service of your customers? Historically, the departments look something like this: marketing generates opportunities for sales, sales works to turn opportunities into revenue, and customer success works to retain and grow that revenue. Some close variation of this has been the basic model and organizing principle for years. But it can come at a cost ... and often everyone suffers, including your customers. When your customers and future customers interact with your brand, they're not interacting just with a single person or even a department. The customer assigns her or his experience to your company as a whole. So, how do we improve internal alignment throughout our teams to elevate our customer experience? How do we operate as one team instead of separate, siloed departments? Today's guest wrote the book on how to organize and task your teams with more clarity about, focus on, and alignment toward your best-fit customers. He speaks ...