For many marketers, last year was a roller coaster. Between increased budget scrutiny, layoffs, and the challenge to prove our results, the pressure is on marketers, and specifically social media teams, to deliver in 2023.
And that means you not only be more effective, but you also need to be above to prove your worth with bottom-line revenue numbers and results. Done right, social media strategies in 2023 will be more efficient, more effective, and generate trackable results you can sell to your C-suite.