The 11 Universal Types of Customers You Need to Know
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Sven Riehle Sven Riehle
12 min read
The 11 Universal Types of Customers You Need to Know

We all want to do the right thing: look at every customer without prejudice and serve each of them to their satisfaction. The approach is morally sound, but it often dashes against the reality of customer service. Here's the fix.

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