Associated with
Joe Cicman
Posted Apr 29, 2022
•
5 min read
Why Headless Commerce Is A Pain In The Neck
It's not your fault you don't understand "headless commerce." Great products have great names that express what they are and why they're good. Like "doghouse" or "sugar-free gum." But headless commerce ... that's confusing, and it's poorly messaged. Let's run two tests to illustrate this. (Full disclosure: This is a roast of headless commerce.) Round [...]
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