Associated with
Matt Sornson
Posted Jun 24, 2016
•
9 min read
Using free products for lead generation
When you're in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Clearbit
Featured by Keap
