Customer churn. Even the whisper of those words will send a shiver down the spine of any business owner. While unavoidable, churn – the loss of a paying customer or client – is something every business strives to minimize. One way you can do this is by using an effective customer health scoring system.

Isn't that something for big data companies?

Not necessarily. Every business can benefit from understanding customer health and using a scoring system to get ahead of potential attrition.

Below, we'll examine the definition of a customer health score, the benefits of developing one, and the different ways you can measure customer health. After that, we'll provide you with a handy template you can modify to suit your business.