So you want to understand how well your marketing campaigns are performing, but what metrics should you be tracking?

If you want to manage and optimize your digital marketing efforts for success, you need marketing analysis tools to understand and use the raw data you capture through web analytics.

Digital marketing metrics, i.e. website traffic, leads generated and ROI, for example, can put you on the path to doing so, but what are these internet marketing metrics and how can you use them?

Let's focus on the most important metrics, including what they are, how you can monitor them, and ultimately how you can keep improving your key performance indicators (KPIs).