How an AI startup is breaking into the $60B fragrance market
Associated with
Sara Friedman Sara Friedman
1 min read
How an AI startup is breaking into the $60B fragrance market

Osmo is a startup that wants to give computers a sense of smell. This Google-backed company has some huge potential on its horizon- including the $60B fragrance industry and mosquito repellent. So how can this odd innovation change the world?