When Allison Ellsworth and her husband went on Shark Tank and landed a deal, one of the first things they did was overhaul the brand. And it's paid off in a big way. On this episode of Brand Builders, Attentive's Brooke Burdge chats with Allison about everything from their strategy on Amazon, how they lean into TikTok to get direct feedback from their audience, and some of their most recent out of home campaigns.