Many marketers use marketing methods like search engine optimization (SEO) and Google Ads to help drive traffic and leads for their business. Many companies don't know which strategies will bring them the best results when first planning a marketing campaign. When you look at SEO vs. Google Ads, you may wonder which is better for your business. On this page, we'll look at the SEO vs. Google Ads debate to help you pick which strategy is best for your business.