How to Identify B2B SaaS Personas for Each Phase of the Marketing Funnel
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Mike Mardis Mike Mardis
Posted Oct 18, 2021 8 min read
How to Identify B2B SaaS Personas for Each Phase of the Marketing Funnel

Effective marketing starts with research. Specifically, it starts with detailed audience research. While this may seem obvious – you can't market to a group of people unless you know who those people are – the step of building relevant and accurate personas too often gets deprioritized. Whether you'