Everyone - consumers and brands alike - is on social media. So getting consumers to notice you and your products is incredibly competitive. But if you're not measuring the right data from your social channels, you're missing out on crucial insights. That's where a social media scorecard comes in.

It all starts with having a stellar social commerce strategy that blends compelling user-generated content (UGC) from your creator network with memorable (and seamless) shopping experiences.

This approach helps you stand out on social media, connect with shoppers authentically, drive traffic, and convert at e-commerce. It also gives you plenty of data to measure your success.

But data points alone don't tell the full story - you need to delve deeper into customer sentiment and what your competitors are doing. You can get the most out of your insights with a social media scorecard.