Jio Health Hub, a product by Reliance Jio, is a health app offering a variety of health services, from India's leading healthcare providers. The Jio Health team was looking for innovative ways to engage with users, improve registrations and provide real-time support on newer channels, and decided to explore WhatsApp as a platform to interact with customers. Jio Health Hub partnered with Haptik to build a WhatsApp chatbot called 'JIVA'. JIVA serves as a health companion and caters to Jio Health Hub users in real time.