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Jini Chatterjee
Posted Sep 19, 2022
•
7 min read
Why I Think More Mission-Driven Founders Should Start Businesses Instead of Nonprofits
When Jini Chatterjee set out to improve diversity and representation in the outdoor adventure space, the most obvious path seemed to be starting a nonprofit. Instead, she started a business. Here's why, and why she thinks more mission-driven founders should do the same.
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