What happens when a potential customer visits your website?

As a marketer, it's important to have a sense of what action a potential customer might take when they visit your website and why. Perhaps they'll buy your product or service right away, or maybe they'll first look for customer testimonials or reviews that might convince them to make a purchase.

Sometimes website visitors might just be curious and aren't ready to make a purchase decision yet. In that case, it is best to nurture them so they remain interested enough to convert and become a customer. That's where a great sign-up form comes in!

Sign-up forms allow both potential and existing customers to enter their personal information and sign-up to receive updates from your business. Also, it can be a useful tool for helping businesses build and maintain their email lists.

But getting potential customers to fill out a sign-up form can be tricky. Not everyone wants to provide their personal information to a business. They have no idea where their email address will end up or what the business might use their personal information for.

To help alleviate this concern, businesses should utilize GDPR fields in their sign-up form to let subscribers know why their data is collected, how it will be used, and to ask them for consent.