As quotable baseball great Yogi Berra once said, "It's tough to make predictions, especially about the future." It's probably even tougher after a tumultuous year like 2020, which our upended lives in so many ways. But in the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021.

Here are five trends we've noticed that will shape martech in 2021: