It may sound obvious, but before you start building a list of potential investors you need to start with what your ideal investor looks like. Just as you would with potential sales leads, you'll want to define who you are "selling & marketing"Having a deep understanding of who you want to raise from will help as you put together decks, emails, and other fundraising documents. If done right, investors can be far more than a surge of capital and can offer relevant experiences, networks, and mentorship. A couple of traits to keep in mind while you build your "ideal investor persona":