When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This website is Booking.com who has had over 4 billion visits over the last 12 months. So, what can we learn about booking.com's marketing strategy?

Over this period, Booking.com's peak month was in August 2015 when the site had 474 million worldwide visits on both desktop and mobile web. Even during February 2016, the site's weakest month over the last 12 months, the online travel behemoth still raked in 269 million monthly visits.
This traffic came from all over the world, with 25 countries accounting for at least 1% of the desktop traffic share. Among these countries, Spain led the way with 7.4% of the desktop traffic, while the US, France, Brazil, and Germany, round out the rest of the top 5 leading countries. If we expand that list to look at countries that account for at least 0.1% of the traffic share, the number of countries jumps way up to 72 countries across the globe.