Anyone marketing a product or a service is tasked with writing a strong value
proposition.  That phrase has been thrown around so much without many taking
time to explain its key purpose. A value proposition is a brief statement that
describes something you offer (service, product) in a way that people will want
to pay you for it.

They need to recognize–without needing to translate jargon–why you matter to
them.

Setting your value proposition is of mammoth importance. As you strengthen your
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