In the world of branded podcasts, the concept of personality often comes up. A solidified brand personality not only makes you more memorable but also builds deeper connections with your audience. If they can relate to your personality, they have an easier time relating to you.
The best way to do this is to make sure your brand's personality shines through everything you're creating – from brand identity to your voice and tone, and even your marketing tactics.
There are many mediums marketers will lean on to showcase a brand's personality and values. The medium that we'll be talking about today is, of course, branded podcasts.
Keep reading to learn how to ensure listeners remember you and keep coming back week after week.