Re-introducing Karl Stone to the blog, one of our Senior CRM-Email Marketing Consultants – to give a bit of love to the much maligned CRM system.

It may have been part of your training, it's there every day when you sit down at your desk to begin your sales calls, but actually – why are you using that odd database to track every part of your day? CRM, is often a source of much consternation among sales and marketing staff. Those of you that do think that way about your own CRMs, may just need a little nudge to remind you of why they are actually quite awesome.